1services
Moj number screening
India's homegrown short-video app, which absorbed the small-town audience TikTok left behind. Phone OTP is essentially the only way in.
Coverage
- India
- Hindi belt (Uttar Pradesh / Bihar)
- Telugu-speaking states
- Maharashtra
Moj launched within days of India's 2020 TikTok ban, built by ShareChat, a company that had already made its name on regional-language content. What it inherited was the tier-2 and tier-3 city audience and the non-English majority — not India's English-speaking elite.
Platform characteristics
- Phone OTP is effectively the only way to register or sign in — there is no email path — so having the number and having the account overlap almost completely
- The app is partitioned by more than a dozen regional languages including Hindi, Telugu and Marathi, and that language tag describes the audience better than geography does
- Accounts carry a public nickname, avatar and follower count, but real-name signal is near zero — film stills as profile pictures are routine
- Users skew to budget and mid-range Android devices, the classic small-town traffic pool
What NexCheck detects
Items and unit prices come straight from the platform price list and stay in sync with it.
| Service | Standard | VIP |
|---|---|---|
| Moj Activation Screening | 0.000145 | 0.000116 |
USD / record
What screening solves here
Screening Indian numbers on WhatsApp hits almost everyone, which tells you nothing. Layering Moj on top splits the list: the hits are regional-language short-video users concentrated in smaller cities, while the misses skew English-speaking and office-bound. For local commerce and game user acquisition, that cut is far more useful than WhatsApp's.
FAQ
What is Moj, and should I be screening it for India?
Moj is ShareChat's homegrown Indian short-video app, which scaled fast after TikTok was pulled from India in 2020. Its base is regional-language speakers in smaller cities. If your product targets that segment — local commerce, casual games, content apps — screening Moj tells you far more than a WhatsApp check alone.
WhatsApp matches nearly every Indian number — how do I segment further?
WhatsApp coverage in India is close to universal, so screening it barely separates anyone. Adding a Moj check does the separating: matches are mostly regional-language short-video users in tier-2 and tier-3 cities, while non-matches lean English-speaking and professional. For local commerce, games and content-app acquisition, that split is worth far more.
Does Moj screening reveal which language a user is on?
No. The check returns only whether a Moj account exists on the number. Language partitioning is a characteristic of the app itself and tells you something about the profile of the people who match, but it is not part of the returned data. For language-level segmentation you'll still need number origin plus your own business data.
Key markets
These markets list this platform as a primary entry point. Open a country for number formats and screening guidance.
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