1services
The Economic Times number screening
India's biggest English-language business news brand, whose app readers skew toward urban professionals tracking markets, funds and corporate news.
Coverage
- India
The Economic Times is the Times Group's English-language business daily, read mainly by metro-based, university-educated professionals who work in English. That is a very different audience from India's Hindi-language mass news apps.
Platform characteristics
- Login runs mainly on mobile OTP with email as a fallback, and an ET Prime subscription hangs off the same account.
- There is no social layer — no public profile, no follower graph. Identity exists only as private data like reading history and stock watchlists.
- Markets and watchlist features turn a slice of readers into daily openers, with activity tracking weekday market hours.
- The content is in English, so users are assumed to read it — a fairly sharp segmentation line in the Indian market.
What NexCheck detects
Items and unit prices come straight from the platform price list and stay in sync with it.
| Service | Standard | VIP |
|---|---|---|
| Economictimes Activation Screening | 0.000435 | 0.000362 |
USD / record
What screening solves here
Brokerage onboarding, fund products, B2B SaaS and business event marketing all need English-reading, market-aware Indians. ET registration is a cheap pre-filter: strip out the purely entertainment-driven numbers before spending on English creative.
FAQ
How do I target English-reading business audiences in India using ET registration?
It works as a proxy. ET publishes English business journalism only, so anyone who keeps an account there generally reads English and follows markets. Upload the 91-prefixed list and run Economic Times account screening for a per-number result.
Can it tell whether someone subscribes to ET Prime?
No. The output is registration status only — subscription state, payment dates, reading preferences and watchlists are not included. Distinguishing paying readers has to come from your own conversion data or the publisher's official ad channels.
Which industries does Economic Times screening suit?
The closest fits are financial and business-facing: brokerages, mutual funds, insurance, tax and compliance services, B2B software, trade shows and paid courses. All of them pitch in English on returns or efficiency, and this audience is the most likely in India to read and act on that.
Key markets
These markets list this platform as a primary entry point. Open a country for number formats and screening guidance.
Start screening on this platform
Submit numbers in the console after signup, or integrate in bulk through the API.
Get started free